A coaching brotherhood for Christian men.
Traintheman,
notthe mirror.
The body is a byproduct of the internal work no one sees. Forge the man in private. Watch the mirror catch up.
Apply to
the brotherhood.
Tell me a little about you. I'll personally read your answers and reply within 48 hours.
Begin the ApplicationAs iron sharpens iron, so one man sharpens another.
Themirrorisa byproduct.
Notthepoint.
Most men chase the body and lose the man. They sculpt the shell and let the soul go soft. They build the arms but neglect the marriage. They get the abs and lose the awe.
2717 is built on the opposite premise.
The body is a byproduct of the internal and external work done in private. The discipline. The repentance. The early mornings in the Word. The hard conversations with your wife. The "no" said to comfort. The "yes" said to Christ.
Do that work. Sincerely, daily, in community with other men. The body will follow. Not the other way around.
That's what this brotherhood is for. Christian men who refuse to chase the shell. Men who train the body because it is worship, not because it is vanity.
If something in your chest just got tight, brother, you're in the right place.
Watch ye, stand fast in the faith, quit you like men, be strong.
Body. Heart.
Mind. Home.
Four foundations. Sharpened in parallel. Because the strongest body in the world cannot lead a family whose head is weak or whose heart is hard.
Train the body.
Programmed strength and conditioning built for working men. Scaled to your equipment, your time, your starting point. We start here because the body is the discipline that forges every other discipline.
Sharpen the mind.
Renewed thinking, identity work, focus. The war is won or lost between your ears before it reaches your hands. We do the harder work so the easier work follows.
Anchor the heart.
Daily scripture. Daily prayer. A devotional rhythm built for men who do not have time but make it anyway. Christ is the foundation. Everything else stacks on top.
Lead the home.
Husband. Father. Brother. The aesthetic is a byproduct. The point of all the sharpening is to be a stronger, steadier, more surrendered presence in the lives that matter.
Steel is made tender
before it is made strong.
The forge doesn't ask if you are ready. It asks if you will stay. Discipline, repentance, prayer, iron. The man is made in the heat — not in the mirror.
What you actually get.
Every brother in 2717, regardless of tier, receives the foundation below. Specifics scale with your application and the conversation we have together.
Programmed Training
Strength and conditioning built for working men. Scaled to your equipment, your time, and your starting point. Updated regularly as you progress.
Real Nutrition Framework
No fad protocols. A sustainable, protein-first framework built around the family dinner table. Customized depending on your tier and goals.
Daily Devotional Rhythm
Scripture, prayer, and one hard reflection question per day. Built to take 10-15 minutes. Designed to renew your mind alongside your body.
Coaching & Direct Access
Group calls. 1:1 coaching with Coach Colin depending on tier. Direct text access during the work. Men who text you when you skip.
A Private Brotherhood
A community of Christian men walking the same road. No social-media noise. No comparison games. Just brothers sharpening brothers.
Marriage & Leadership Work
For brothers in the deeper tiers, dedicated coaching on showing up as a husband, father, and leader. The body is the start. This is the point.
Four steps. One decision.
No high-pressure calls. No funnel chasing. The path from application to brotherhood is straightforward, because we screen for men who are serious about being sharpened.
Apply
Complete the Brotherhood Application. Twenty-five minutes of honest answers about where you are and where you want to go.
Review
Coach Colin personally reads every application within 48 hours. No exceptions. No assistants. No automation.
Forge Call
If it is a fit, we schedule a 30-minute Forge Call. Real conversation about your life, your goals, and which tier is right for you.
Begin
Onboarding within seven days. Your first program, your nutrition framework, and your devotional rhythm in your hands by week one.
Built by a brother.
Not a brand.
I am a tax attorney by trade. I run a law firm. I have a wife, a goldendoodle, and more on my plate than any sane man should. I did not need another company.
But I kept watching it. Christian men, in their 30s, 40s, 50s, quietly falling apart. Soft in the body. Distracted in the mind. Disconnected from the Word. Too tired at the end of the day to lead anyone, much less themselves. And nobody was saying anything.
The world had no shortage of "alpha male" content. The church had no shortage of soft, sentimental content. But nobody was speaking to the Christian man who wanted to be strong. So I built it.
2717 is not a fitness company. It is a forge. The forge I wished existed when I was the man who needed it most.
— Colin
Life in the brotherhood.
What men actually ask.
Short answers. Straight answers. If you need more, we'll cover it on the Forge Call.
Tiers vary based on level of access and 1:1 time. Investment ranges are discussed during the Forge Call after your application is reviewed — this way we match the right tier to the right man, not the other way around.
No. Programming is scaled to your starting point. What matters is your willingness to show up daily and do the internal work. The body will follow.
Sessions are built for working men — most training blocks are 45-60 minutes, 4x/week. The devotional rhythm is 10-15 minutes. If you have time to scroll, you have time for this.
Bring her the application. Have the conversation. 2717 exists to make you a better husband — not to steal you from your marriage. Any wife who sees a man take his walk seriously will notice.
Nobody is. That is the point. You do not need to arrive before you begin. You need to be willing to be sharpened. The Word does the rest.
25 minutes of honest answers → 48 hour personal review by Colin → a 30-minute Forge Call if it is a fit → onboarding within 7 days.
Body: weeks. Mind: months. Home: years. But the compound curve is real. Men who stay 90 days rarely leave.
The Forged
Plate Recipes
Thirty meals built for men who train, lead, and want to make it to seventy. Heavy on protein. Rich in gut-supportive foods. Written for those who steward the temple.
- 30 complete recipes across breakfast, lunch & dinner
- Macros, method, and a Forged Note on every page
- Built around real food — no supplements, no shortcuts
Enter your info and we'll send you straight to the download.
Become the man
your family needs.
Twenty-five minutes of honest answers. One conversation with yourself. The man you have been waiting on is on the other side of it.